Marketing communications Essay Example | Topics and Well Written Essays - 2000 words

Marketing communications - Essay Example Marketing communications involve creating a message that is used in the marketing tools. Baker, Graham and Harker (1998, p.348) indicate that, marketing communication comprises of promotional activities for a product or service. In addition, marketing communication communicates the benefits of a service or product, and as a result, a consumer is able to weigh the options and choose wisely. Paragon Software Limited has been experiencing a decline in sales, which has promoted the CEO to implement an advertisement campaign worth ?100,000 on trade publications. However, as the company’s sales director, I feel there is need to change our marketing communication strategy, as advertising alone cannot generate sales. The following report will explain the capabilities and limitations of advertisement as a marketing communication vehicle. Recommendations on how advertisement and other communication tools can be employed in order to increase sales will be discussed as well. The Capabilit ies and Limitations of Advertising as a Marketing Communications Vehicle Capabilities Advertising is one of the marketing communication tools, reaching geographically dispersed public. ... First, advertisement enables the brand name to be well known among consumers; indeed, organizations practically advertise their products for several reasons - increasing their sales, meeting certain target, and attracting more customers among other reasons. The continuous repetition of a company’s product may create trust from the audiences. Generally, marketing effectiveness is dependent on communications effectiveness. A market is comprised of information flows. The manner in which a buyer perceives the seller’s market offers is heavily influenced by the amount and kind of information he or she has about the product offering, and the reaction to that information. Marketing relies heavily on information flows between the seller and the potential buyer; as a result, the market is filled with many organizations that use marketing communications. Therefore, marketing communication is probably the most preferred form of marketing activity that affects everyday life. Advert ising is cost effective, since it reaches many audiences; nevertheless, advertising involves huge spending. According to Frankenberger and Graham (2004, p.18), advertising is capable of creating an asset through influencing the organization’s future cash flows, and as a result, guaranteeing benefits in the future. Therefore, despite the high expenditures on advertising, the possibility of future high earnings is high. Needless to say, persuasive advertisement builds an image for an organization, and as a result, increasing sales simultaneously. Quinn (2012) adds that, advertising in a daily or weekly newspaper is beneficial, as it targets different types of customers in a section related to an organization’s operations. In addition, newspapers can be reviewed after some period, and as a

Specific problemsolving process Essay Example | Topics and Well Written Essays - 500 words

Specific problemsolving process - Essay Example To fail to plan is to plan to fail. As teacher, I have resources, associations and institutions to acquire the best syllabus and information. I have the contacts, connections, qualification, experience, creativity, and libraries memberships for reference and guidance. However, all these are of no use if I do not plan on their use in the course of my daily activities. My options do not exhaust with my professional resources. They extend to my personal dimension also. I have to constantly work and rework my mission goals, responsibilities, priorities, skills and abilities. I have to seek better results by my students, acquire skills and techniques to improve my communication skills, achieve promotions, keep track of my position in healthy competition, and above all fulfill my familial responsibilities. It is bound to provide me the necessary inputs and momentum to reach the top position in the institution where I work or in another similar institution. It will earn me more respect, improve my social and professional status and my earning capacity and perk, provide me more means to solve rudimentary as well as complex problems, and last but not the least, it will make me a better human being. Specific problem-solving process is an important tool for self-satisfaction and clients' satisfaction.

Economic Growth and Standards of Living

Economic Growth and Standards of Living International Marketing Tehniat Zafar Is it possible for an economy to experience economic growth as measured by GNP without rise in standard of living? Discuss. Ans: A Nation’s â€Å"GNP† Gross National product is the total amount of its economic production and resources. On the other hand, The Gross National Product amount in no way specifies the method in which this wealth or money is circulated in the economy. There are many cases in â€Å"under-developed† states like 1% of the inhabitants may or would control 80 % of the wealth as there is a large income disparity and unequal distribution of wealth. Therefore, however the economy may develop and the amount of GNP will escalate significantly. It is not necessary that the largest ratio of the people may experience an appropriate increase in their standard of living because population rate is so high in these nations. Population growth is one major problem. Nevertheless, total national income might significantly rise because there will be more workforce. The average per capita GNP will decrease if population growth is tremendously great because there is a large amount of income disparity among people. GNP measures the economic condition of the country that how the economy is towards growth. Acording to an assumption: All other things equal, A rise in GNP will read to an increase in the standard of living people aswell. Vice versa that if a nation increase its standard of living their GNP rate will increase aswell. One benefit public can benfit from higher growth rate is that the will be consuming more goods and services and it is also an economic assumption that consumption is related to utility and higher consumption in terms of theory there is greater level of prosperity. Higher growth rates results in higher tax revenues and when the tax revenues will increase the government can spend more on siginificant services like health, roads, education. It is a known fact that improved health can also lead to improved standard of living and better educational standards can promote literacy and development as education is a significant tool of welfare and prosperity. If a country’s growth rates are high the unemployment rate will also decrease as there will be more jobs. As employment is a major reason of social problems and issues but structural unemployment like due to technological changes will not decrease. Law of Diminishing returns is an economic theory, which means that the tenth unit of a good will give much less satisfaction than the first one. For example if we already have two luxury cars, will our living standards actually recover if we now have the ability to own three cars now? Frequently as economic growth expands earnings, people progressively save their wealth as this is basically because they fight to find whatever expressive to devote their wealth on and which is suitable for them Economic growth can also increase pollution. Global warming side effects are becoming a significant problem for the society. On contrary to it high economic growth can be used develop better techniques to lessen the effects of pollution and pollution itself. As there is a large amount of income disparity and unequal distribution of wealth high economic growth can cause more increased inequality because educated people will get more benefit and illiterate people will not get as much benefits as compared to educated people. Higher economic growth results in higher incomes and wages of people and because of that the crime rate increases aswell because crime is not basically related to poverty it is mostly related to theft, as you can see in the late 50’s or 60’s technological gadgets like mobiles phones and tablets were non existent and in today’s world these gadgets are the ones which mostly get stolen and these thefts are higher now. Higher growth rate will affect standard of living as the people will start to work more hours thus disturbing their personal life. They will get higher incomes but they wont be having enough time to spend it with their family with peace. As the economic growth will increase many diseases will increase aswell as you saw that in today’s standard of living obesity is a common disease as people have money and increased prosperity they avoid doing work themselves or even to cook food for their self so they just go out buy all tha fast junk food which later result in many new diseases in them. It’s a proven fact that when an economy’s growth rate rises the income increases aswell money is more available to people through employment oppurtunities when the economy is powerful people spend more money and consume more products. As a country develops, income arises, population growth shifts, expectation for a better life gets high, people’s demands arise. Economic rapidness affects the consumer behavior and in every dynamic economy consumer and consumption patterns change rapidly High standards of living is directly related to rapid economic growth as the workforce of economy will expand and they will produce more and the public will consume more so it’s a direct relationship that as production will increase consumption will increase aswell. Labor productivity increases with increasing growth rate, increased productivity helps the economy in the long run to a much greater extent then it hurts the labour force. As the productivity upsurges, so do the sum of goods and marketplaces open. Likewise, as products turn out to be less lavish, due to more well-organized manufacture techniques, the amount demanded for some of those goods also upsurges. Low developed countries are more benfited with high growth rates because they are more in need of it as developed countries. High economic growth help the nation to deal with many crucial problems of poverty, unjustice, basic facilities etc. We cannot say that economic growth is destined to bring unhappiness in fact we have to connect the potential of economic growth to make sure it really does increase the living standards of the inhabitants. A country which lacks productivity will have lower wages and income as compared to countries with higher productivity levels. High standard of living demand prosperity and for prosperity the proper system of health, care, nutrition and life expectancy must be assured. The more prosperous an economy will be the more his citizens will healthy and fit and in this way they will work for their nation more efficiently. We cannot say that prosperity stays stationary. As an alternative many nation’s over time become or less affluent. An economic boom may or may not bring prosperity to that country. Higher livings standards basically benefit majorly all the inhabitants of an economy a rapid increase in labor supply will result in labor demand aswell thus minimizing the chances of unemployment. High growth economy lead to high incentive so when the living standard of the population will increase people will more like to invest more because of the incentive the economy is offering and this will improve their standard of living more. If we take a look at the history 1950 or 1960 in USA’s rapid high growth resulted in inquality which resulted in a decrease in standard of living. Consequently, we analysed some benefits and drawbacks of economic growth for our living standards and we can observe that there is no a particular answer to that question that whether standard of living is affected with rapid growth rate or not, but I think that economic growth hints to upsurge in living standards of the people because the high economic growth can solve the most crucial and significant problems with learning and well-being or depletion of goods, products and services and these things are far more vital than an disparity or lengthier working hours for labour and working class.

The Black Plague :: essays research papers

The Black Plague Then The people of the Crimea were dying from a plague. Believing it was a foreign disease brought to their shores by Italian merchants, the people of the East got back at the Italians by exposing them to the corpses of the victims. Ships arrived from Caffa at the port of Messina, Sicily. A few dying men clung to the oars; the rest lay dead on the decks. Ships carrying the good the Italians wanted now came with the plague. Turned away from Messina, ships traveled on to Genoa and other European ports, making the disease spread to the heart of Europe. The plague came ashore with the surviving sailors and the goods stored in the ship. Florence was the first of the cities of Europe to feel the full force of the epidemic. When it was over between 45,000 and 65,000 Florentines were dead of the plague. People traveled to the countryside to escape what was happing in the cities and the plague traveled with them. People wrote to family members telling them of the spread of the plague and what to expect. Many people fled the cities only to find that the Black Death was already there. In three years time, the plague spread throughout Europe and killed so many people they had no place to bury the people who had died. People blamed the plague on ethnic groups and those people suffered from persecution. Others blamed the plague on foul winds from the east or from earthquakes. In London, when the plague reached there, it killed fifty percent of the people there and the people that remained healthy or survived the Black Death were sure that it was the end of the world. The Black Plague Now We know now that the Black Death is called the Bubonic Plague and is caused by the bacteria Yersinia Pestis . This Bacteria was transmitted by fleas that bit infected rats and then bit humans.

Literacy in Pakistan

â€Å"Are those equal, those who know and those who don’t know. † 1. INTRODUCTION: It is now a universally recognized fact that mass education is a pre-requisite for the development and prosperity of a country. The main priority of the developing countries, in recent years has been to foster the development and renewal of primary education and to eliminate illiteracy. Pakistan, unfortunately, like the other under developed countries, has made little progress in this aspect.Since independence, she continues to remain in the group of countries with the lowest literacy rate. Half of the world’s illiterate and 22 percent of the world’s population live in South Asia. Pakistan does not fare well on account of literacy within the region. Sri Lanka and Maldives have almost attained full literacy. The adult literacy rate for India is 61 as compared to 53 percent in Pakistan. India, according to a recent study done by the World Bank, has attained 100 percent Gross E nrollment ratio (GER) and 90 percent Net Enrollment Ratio (NER) at the primary level. 2.MEANING OF ILLITERACY: For an Adult, illiteracy means primitive manual labour in agriculture and industry, uncertain employment opportunities and low wages, life-long miserable living conditions, and humiliating dependence on the literates of the community for the day-to-day civic and business interactions and deprivation in all walks of life. For adults illiteracy also means exclusion from most of economic, social and cultural activities. For the Out-of-school Children, illiteracy means forced labour, vagrancy, sickness and slavery. For Women, literacy is a survival kit and symbol of status.It means emancipation, participation in the decision making of the family and equality. 3. IMPORTANCE OF LITERACY: Illiteracy is a small pane in a large window, opening into the world of knowledge based on reading and writing as one of the earliest cultural activities of mankind. Mankind’s civilization , and its accumulation, sharing and transmission of knowledge over the centuries has been made possible by written and readable words. Every Muslim knows that the first command revealed by Allah to the Holy Prophet of Islam Muhammad (PBUH) was ‘READ’.Literacy, over the centuries, has become the lever of human progress and the leveler of social and economic conditions. It is a basic human need, and human right to knowledge. Illiteracy is brake on human development, and maps of illiteracy – poverty, underdevelopment, social discrimination and disease are always co-incident. It is a challenge to human dignity and imposes a second-class status on a person in all societies. Life without literacy is life without hope, security and freedom. 4. CRITERIA FOR DETERMINING THE LITERACY STATUS:The literacy status of a country is determined by the following parameters: I. The existing level of literacy. II. The rate on increment of new literates. III. The volume of the educati on system’s output. IV. The demographic factors engage structure, mortality and birth rate. V. The last but not the least is the percentage of budget engaged for the education. 5. RAISING THE LITERACY RATE: Countries have succeeded in raising their literacy rates by taking the following steps: I. Universalization of primary education. II. Providing non-formal primary education facilities for out of school youth and dropouts.III. Launching countrywide programmes for adults backed by political leadership. IV. Broad involvement of various social groups, institutions, public and voluntary organizations etc. 6. ILLITERACY SCENARIO IN PAKISTAN: The picture of illiteracy in Pakistan is grim. Although successive governments have announced various programmes to promote literacy, especially among women, but they have been unable to translate their words into actions because of various political, social and cultural obstacles. Access to basic education is the right of every individual.E ducation is the most important instrument in enhancing human capabilities, and in achieving the desired objectives of economic development. Education enables individuals to make informed choices, broaden their horizons and opportunities and to have a voice in public decision-making. It is one of the most important factors that act as a counterweight to social and economic mobility imposed by cultural and historical biases. Education is a vehicle of nation building through which a nation’s shared interpretation of history and cultural values are reproduced across generations.At the country level, education means strong economic growth due to productive and skilled labor force. At the individual level, education is strongly correlated to higher returns in earning and a more informed and aware existence. The emerging global scenario offers immense opportunities and challenges, and only those nations can benefit from it, which have acquired the required knowledge base and skills. There are 163,000 primary schools in Pakistan, of which merely 40,000 cater to girls. According to UNICEF, 17. 6 per cent of Pakistani children are working and supporting their families. 7.CAUSES OF ILLITERACY IN PAKISTAN: 1) Half-hearted planning and management of literacy and continuing education. 2) Limited budget. 3) Lack of reliable statistics and research researchers. 4) Weak community participation. 5) Lack of multimedia material. 6) Lack of special skilled textbook writers. 7) Poor follow up of programmes. 8) In-service teachers do not take such work seriously. 9) Dependence on foreign aid. 10) Dropout rate is high. 11) Over-crowded classrooms. 12) Panacea of private sector. 13) Outdated curriculum. 14) Problems of higher education; brain drain etc. 15) Corruption. 16) Rote learning. 7) Unfair examinations. 18) Lack of adequate facilities such as clean water, electricity etc. in the rural schools. 8. EFFECTS OF ILLITERACY: 1) Over-population. 2) Low-GDP and per capita incom e. 3) Increase unskilled labour. 4) Infant mortality and maternal mortality. 5) Political instability. 6) Poor use of natural resources. 7) Heavy international debts. 8) Child labour. 9) Poor international image. 10) Low per acre agriculture yield. 11) Halting industrial growth and less trade activities. 9. PRESENT GOVERNMENT POLICY: According to World Bank Report, Pakistan’s spending on public sector education is only 2. per cent of the GDP and this is much lower than the south Asian average of 3. 6 per cent and the low-income countries’ average of 3. 4 per cent I. Millennium Development Goals (MDGs): Pakistan has committed to all the International declaration to extend the agenda of providing the basic right of education to all of its citizens. Pakistan is among the signatories of Millennium Development Goals (MDGs) as well as the Dakar World Education Forum 2000. The Government of Pakistan has taken several policy and program initiatives to achieve these internation al goals since then.The National Plan of Action for Education for all was initiated in response to the commitment made at Dakar for World Summit. The Education Reform Action Plan (ESR), which is built upon the National Education Policy 1998-2010, is a long-term plan, with three yearly action plans. The ESR addresses the development of the overall education sector through investment in rehabilitation of schools, improving the curriculum and assessment reform system, an adult literacy campaign, mainstreaming the Madressahs, a pilot school nutrition program and technical stream in secondary schools.The Poverty Reduction Strategy Paper (PRSP) views education as a strong policy instrument in bringing poverty down. Three main goals that are the underlying objectives of all of these programs and initiatives include universal access to primary education by increasing the net enrollment and higher rate of survival of children till grade 5, increase in the adult literacy rate and to attain ge nder equality at all levels. Currently, adult literacy rate is 53 percent; net enrollment at the primary level is 52 per cent, retention rate for 2004- 05 is noted as 61 per cent and significant gender gaps at all levels especially in the rural areas ersist. Public spending on education as a percentage of GDP is 2. 1 per cent and has approximately increased by less than one percentage point since 2000-01. II. Education Institutions and Enrollment Attainment of Universal Primary Education (UPE) has become a compelling national priority. This is a challenge that has been accepted at the highest level in the federal and provincial governments. UPE is anticipated to increase in access to education by 4%, reduction in gender disparity by 10% and enhancing primary completion rate by 5% per annum.In the past year, 2187 new primary schools were established, 1221 in the public sector and 881 in the private sector. This increase has occurred in both rural and urban areas. Statistical annexure table 9. 1 and 9. 2, show the number of the girls in the primary and middle school in year 2004-05. The expansion in the number of institutions is inconsistent with the need to provide easy access to the half the country’s school going population. The public sector was able to establish only 999 new primary schools for girls in 2004-05.The responsibility of expanding the primary and middle schools for girls has been devolved to District Governments under the devolution plan. III. Primary education Two main indicators that show the changes in the primary schooling are Gross Enrollment Rate (GER) and Net Enrolment rate (NER). The last four years have witnessed 14 percentage points increase in the gross primary enrollment which is more then 3 percentage point per annum increase on average. This increase from 72 percent in 2001-02 to 86 percent in 2004-05 is a result of targeted and resilient polices of the government.Adoption of free provision of universal basic education polic es in the provinces (except Balochistan) is gradually delivering the promised increase in the enrolment rate. In the urban areas, the GER is impressive in all provinces, ranging from 84 percent in Balochistan to 108 percent in Punjab. In the rural areas, Punjab has made a marked progress, particularly in female GER, which increased from 61 percent in 2001-02 to 82 percent in 2004-05. The Gender gap has also seen an improvement at the primary level in Punjab and has been modest in Sindh, NWFP and Balochistan. IV. Gender gapGender disparity in literacy and enrollment is one of the key concerns of the Government. Pakistan’s overall record in promoting and delivering gender equality has been weak. There are, however, areas in which significant progress has been made and indicators point to a steady though slow improvement in the ratio of girls to boys at all levels of education, the ratio of literate females to males, share of women in urban employment (as proxy indicator for sha re of women in wage employment in non-agricultural sector) has improved marginally and improvement in participation of women in national decision making process.Statistics show that gender disparity has been declining since 1998-99, however the recent decline is only marginal from 26 percent in 2001-02 to 25 percent in 2004-05. Reducing gender gap in education at all level will ensure equality of opportunity and economic participation for females. Gender disparity in literacy is lower in urban areas where it is 16 percent, as compared to 29 percent in rural areas in 2004-05. In fact there has been no progress in reducing the gender gap either between the urban and rural areas or between genders in both areas. V. Public Private PartnershipThe Community Support Rural Schools Program (CSRSP) is NEF’s largest program and it encourages pilot innovations to promote education in rural areas. Notable among them are Child Friendly School Program and Education for Working Children. Cur rently, 260 schools are running under CSRSP with an enrollment of 23300 students and another 350 schools are established in 2005 supported by NORAD. Moreover, teacher training has been a significant component of CSRSP, with the goal to enable in-service community teachers to re-learn modern pedagogical principles and techniques to manage today’s classrooms. VI.Higher Education Commission Pakistan is ranked amongst the lowest in the world in higher education enrollment rates at 2. 9 percent. Other Asian developing countries, such as India and Korea, stand at 10 percent and 68 percent respectively. According to a report of the steering committee for higher education in 2001, only 2. 6 percent of the students between the ages 17-23 enrolled in universities, which have increased to 2. 9 in 2005. The target is to double enrollment in the next five years by increasing the capacity of the existing higher education institutions and also establishing new ones.The quality of education provided is not up to the mark, which can be gauged from the fact that not a single Pakistani university is ranked among the top 500 universities of the world. VII. Financing of Education in the public sector Public expenditure on education as a percentage to GDP is lowest in Pakistan as compared to other countries of the South Asian region. Pakistan spends 2. 1 percent of it’s GDP on education as compared to India which spends 4. 1 percent, Bangladesh 2. 4 percent and Nepal spends 3. 4 percent. VIII. National Education Assessment SystemNational Education Assessment System (NEAS) is a World Bank funded project with a total cost of Rs. 319. 364 million including foreign exchange component with World Bank share of Rs. 273. 110 million. The government of Pakistan is committed to improve the quality of education at all levels. The NEAS is one of the key programs of the Ministry meant to improve the quality of education at elementary level, with the objective to measure learning a chievements of grade 4 and 5 students, to develop capacity in educational assessment related activities, to institutionalization of sustainable monitoring system and information dissemination.IX. Curriculum Development The curriculum development is an on going process to respond to global challenges and emerging trends. This process has been initiated in collaboration with the federal units and provincial and regional governments (AJ&K, FATA). The present government realizing the importance of vibrant and dynamic curriculum has decided to review /revise curriculum of class 1 to 8. The committee has initiated consultative meetings to develop a curriculum reflecting the latest trends in individual subjects as well as equipping the education of the country with the requirement of today and tomorrow. 0. SUGGESTIONS: 1) A uniform education policy. 2) Ability and merit must be declared as corner stones of our national life. 3) Adequate educational facilities. 4) Removal of fake schools; 2 3000 present in whole country. 5) Fair examination system. 6) Updated curriculum. 7) High standard of academic research. 8) Removal of corruption. 9) Training of teachers. 10) Removal of rote learning. â€Å"Education makes people easy to lead, but difficult to drive; easy to govern, but impossible to enslave. † CURRENT EDUCATION SYSTEM The struggle to raise a nation’s living standards is fought first and foremost in the classrooms. † 1. INTRODUCTION: Birds and animals require teaching or training to lead a successful bird or animal life. They know how to make a home or shelter for themselves and how to keep themselves alive instinctively. The instinct of self-preservation is implanted by nature. They are given certain faculties, which develop, to their maximum level with their physical growth without much conscious efforts on their part or on the part of their parents. Not so with man.His intellectual growth depends on many outside factors and cannot attain matu rity without long and deliberate efforts on his part and on the part of his well-wishers. A forest can grow itself but a garden cannot. A flower is pretty by itself but a diamond requires a lot of cutting and polishing before it will sparkle and scintillate into thousand colours. Man is like a rough diamond and requires filling and polishing before all his faculties can function fully. Inevitably, in fact, education enables one to lead a better life physically, mentally and spiritually.Education helps iron out one’s emotions, prejudices, and idiosyncrasies to rationalize things rather objectively. This enables an individual to visualize his position in a society he lives and the world society as a whole. The process of education can be regarded as a function of five M’s namely Man, Money, method, Management and Machinery. That is the short human expression of the major variables that figure in the educational process, though social milieu, reflecting attitude of societ y towards education. 2. GLOBAL EDUCATION SCENARIO: Access to basic education is the right of every individual.Education is the most important instrument in enhancing human capabilities, and in achieving the desired objectives of economic development. Education enables individuals to make informed choices, broaden their horizons and opportunities and to have a voice in public decision-making. It is one of the most important factors that act as a counterweight to social and economic mobility imposed by cultural and historical biases. Education is a vehicle of nation building through which a nation’s shared interpretation of history and cultural values are reproduced across generations.At the country level, education means strong economic growth due to productive and skilled labor force. At the individual level, education is strongly correlated to higher returns in earning and a more informed and aware existence. The emerging global scenario offers immense opportunities and chal lenges, and only those nations can benefit from it, which have acquired the required knowledge base and skills. 3. EDUCATION SCENARIO IN SOUTH ASIA: Half of the world’s illiterate and 22 percent of the world’s population live in South Asia.Pakistan does not fare well on account of literacy within the region. Sri Lanka and Maldives have almost attained full literacy. The adult literacy rate for India is 61 as compared to 53 percent in Pakistan. India, according to a recent study done by the World Bank, has attained 100 percent Gross Enrollment ratio (GER) and 90 percent Net Enrollment Ratio (NER) at the primary level. 4. LITERACY SCENARIO IN PAKISTAN: (From page 25) 5. CAUSES OF ILLITERACY IN PAKISTAN: (From page 25) 6. EFFECTS OF ILLITERACY: (From page 25) 7. PRESENT GOVERNMENT POLICY: From page 25, 26, 27) 8. NEW SCHEME OF STUDIES: †¢ The federal education ministry on Thursday notified a new scheme of studies for classes I to XII, extending the number of annual a cademic days from 170 to 210 and making Islamiyat compulsory from class III-instead of class IV from next year. †¢ Non-Muslim students have been given the option to study ethics in place of Islamiyat. †¢ Computer education has been made compulsory from class VI. Physical training, arts and crafts, library sessions and after-school team sports have also been made compulsory. The number of academic days in a year has been increased from 170 to 210. †¢ The new scheme will be effective from 2007. †¢ Science and maths would be taught in English by 2011, it was notified. †¢ All middle schools will get computer labs within three years. Standard exams will be conducted at the end of class VIII to grant scholarships to students at the provincial and district levels. †¢ Under the new scheme, students of classes I and II will be taught Urdu, English, mathematics and general knowledge, which will include short stories from Islamic history, science and social studie s. The provinces have the discretion to use their regional languages as medium of instruction and no student will be retained in classes I and II. †¢ From class VI onwards, science, geography, history and computer education will be taught in addition to other compulsory subjects. Maths, science and computer education will be taught in English, whereas, for geography and history the medium of instruction can be Urdu or English up to 2011. †¢ For classes IX and X in humanities group, Pakistan studies and three out of 22 elective subjects will be taught in addition to Urdu, English, maths and Islamiyat.An advanced Islamic study has been introduced as an elective subject. †¢ In the science group, physics, chemistry, biology and maths will be taught in English, whereas Islamiyat and Pakistan studies will be taught in Urdu. †¢ At the higher secondary school level, there will be five academic groups — science group-I (pre-medical), science group-II (pre-engineeri ng or computer science), humanities, commerce, medical technology and home economics. †¢ In the pre-engineering group, maths, physics, chemistry or computer science will be taught in addition to the compulsory subjects of Islamiyat, Urdu and English. In the humanities group, three out of 24 elective subjects, including advanced level Pakistan studies and Islamic studies etc, will be offered in addition to the compulsory subjects. †¢ In the commerce group, business maths and statistics, principles of accounting, computer skills or banking, principles of economics and commercial geography will be taught in addition the three compulsory subjects. †¢ In the medical technology group, labs, images, operation theatre, ophthalmology, physiotherapy and dental hygiene technologies will be taught in addition to the compulsory subjects. In the home economics group, food and house management, food and nutrition, home farming, clothing, child development, group behaviour, childcare and nursing will be taught in addition the compulsory subjects. 9. SUGGESTIONS: 1) A uniform education policy. 2) Ability and merit must be declared as corner stones of our national life. 3) Adequate educational facilities. 4) Removal of fake schools; 23000 present in whole country. 5) Fair examination system. 6) Updated curriculum. 7) High standard of academic research. 8) Removal of corruption. 9) Training of teachers. 10) Removal of rote learning.

Domestic Violence: A Deviant Behavior Essay

Domestic violence is a repetitive assault and intimidating behavior that one uses against a spouse, a child, or intimate partner. Domestic violence can affect everyone and anyone can be the abuser as well as anyone can be a victim. It does not matter what race you are, what your profession may be or if you are educated or uneducated. Domestic violence is usually committed in the household by a husband against his wife or other family members and they may commit other deviant acts. If a child is a part of domestic violence it is child abuse and if a married couple is a part of domestic violence it is spousal abuse. Domestic violence is also known as intimate violence usually because it can be physically and emotionally harmful between the heterosexual couple living together as well as in gay or lesbian relationships. Both domestic violence and intimate violence are also deviant behaviors. They are labeled as abuse in a variety of ways such as, emotional abuse, verbal abuse, denial of access to resources or money, restrains of normal activities or freedom, including isolation from friends or family members, threats to kill or harm, and physical intimidation or attacks. In extreme cases, domestic violence can result in a death or other serious injuries and there may also be other deviant behavior association. The history of domestic violence has been around the world before the birth of Christ and the perpetrators of domestic abuse has been said to have started in Rome. A husband was allowed to beat and whip his wife with a switch if she did not do what he asked her to do. For much of domestic violence history and throughout the world, social and legal traditions have tolerated or even promoted the physical assault of women by men. In the United States, domestic violence has also been around for centuries. However, in the United States, the women’s movement brought it out to the public in the early 1970s. Programs offered hotlines for battered women to call and they also offered shelters for women providing them with counseling, food and education. It was not until the 1990s, that the police began to view domestic violence as the serious problem that it really is. In many states, the police was informed not to threaten the abuser with arrest, but to arrest them. Also, if the police officer did not arrest the domestic abuser, they were fined. Other penalties were given to the domestic abuser by putting a restraining other on them and if they attempted to go around the victim they were put back in jail and held without bail. During the 1970s, there were many coalitions and groups that evolved. One group, the South Carolina Coalition Against Domestic Violence and Sexual Assault (SCCADVASA), a statewide coalition made up of the 22 domestic violence and sexual assault advocacy programs in South Carolina provided information that showed in ancient Rome a husband could legally divorce, physically punish, or even kill his wife for behaviors that were permitted for men. During this era, punishment of wives was called chastisement, a term that emphasized the corrective purpose of the action and minimized the violent nature of the behavior. Under medieval English common law, a husband could not be prosecuted for raping his wife because the law provided that a wife could not refuse consent for sex to her husband. Because much of laws in the United States were modeled on English common law, this definition of rape remained in effect in the United States until the 1970s, when many states modified their rape statutes. These studies showed that domestic violence can be very harmful to a relationship. Not only can it be harmful to a relationship, but literally can physically harm individuals such as children, husbands, wives and other family members. Domestic violence can be physically and emotionally straining for any woman or child to overcome and it is something no human should have to go through. The National Center for Disease Control (CDC) reports that one in four women (25%) has experienced domestic violence in her lifetime. Estimates range from 960,000 incidents of violence against a current or former spouse, boyfriend, or girlfriend to 3 million women who are physically abused by their husband or boyfriend per year. Between 600,000 and 6 million women are victims of domestic violence each year, and between 100,000 and 6 million men, depending on the type of survey used to obtain the data. Nearly three out of four (74%) of Americans personally know someone who is or has been a victim of domestic violence. 30% of Americans say they know a woman who has been physically abused by her husband or boyfriend in the past year. According to social learning theory, people engage in crime because of their association with others who engage in crime. Their criminal behavior is reinforced and they learn beliefs that are favorable to crime. They essentially have criminal models that they associate with. As a consequence, these individuals come to view crime as something that is desirable, or at least justifiable in certain situations. Learning criminal or deviant behavior is the same as learning to engage in conforming behavior: it is done through association with or exposure to others. In fact, association with delinquent friends is the best predictor of delinquent behavior other than prior delinquency. Every type of behavior is learned more so understood primarily by observation and imitation. This theory can be associated with the CNN news recently reporting of a 52 year old Cleveland, Ohio man named Ariel Castro, who is charged with kidnapping and raping three females. He allegedly abused these young women over a period of 10 years and telling the investigators he did it because he had been abused as a child. He is accused of beating them and raping them for almost a decade. Researchers say that most batterers have had a violent father growing up in a bad lifestyle causing unintentional harm to a young child’s brain into thinking that what is going on is the right thing to do, therefore, damaging the mindset making it easy for domestic violence to increase in our society today. The Federal Bureau of Justice Statistics Report showed that 95% of all documented domestic assault crimes are committed by men against women; in 1996 there were 15,000 calls to law enforcement agencies in Sacramento County for domestic violence response (FBI). It is very difficult to know the exact number of victims of domestic violence, especially sexual assault and other incidents committed by the intimate offenders, due to the many occurrences not reported to the police. There are many factors that victims consider in their decision not to report it to the police, but the greatest reason is the fear that threats to kill you or your family will become reality. Other reasons include embarrassment, shame and hopes that his promises to change will come true this time. There is an assumption in our society that there is a clear relationship between anger and physical violent behavior. However, anger is a human emotion and studies have shown that physical violence or abuse is a learnt behavior and the perpetrator is more often than not, going to repeat this behavior. All human beings experience anger at one time or another. People get angry with their supervisors, co-workers, neighbors and friends. Yet people don’t ordinarily kill or physically hurt others in order to get their way, and when they do, society holds them accountable. Physical violence as well as other forms of domestic abuse are measures that are taken by one person in order to force another person into compliance. The Bureau’s definition of domestic violence states a pattern of assault and coercive behavior. This includes physical, sexual, psychological and verbal attacks as well as coercion used against an intimate partner. In abusive relationships, there is a victim and a perpetrator and typically it is that of a married couple or a couple living together and there may even be children living with the couple. During these times, researchers and activists believe that the term spousal abuse is inappropriate, because the term is gender-neutral in that the abuse can be that of either a husband or wife. Some activists say that men are just as likely as women to be victims of abuse. However, in many of the hospital and police records, it shows women as the victims of domestic violence in intimate relationships. In intimidate relationships, the problem tends to be intimidation control of women by their man. According to CDC, intimate partner violence is defined as actual or threatened physical or sexual violence or psychological and emotional abuse directed toward a spouse, ex-spouse, current or former boyfriend or girlfriend, or current or former dating partner. Intimate partners may be heterosexual or of the same sex. As stated above, there are a few other terms used to describe intimate partner violence, such as domestic abuse, spousal abuse, and domestic violence. The U.S. Bureau of Justice Statistics reported on intimate partner violence, which also included rape and sexual assault, and stalking. The report includes an estimate of the extent of crimes against females and the characteristics of crimes and victims. In 2008, females age 12 or older were five times more likely than males age 12 or older to be victims of intimate partner violence. In 2007, intimate partners committed 14% of all homicides in the U.S. The total estimated number of intimate partner homicide victims in 2007 was 2,340, including 1,640 females and 700 males. Females made up 70% of victims killed by an intimate partner in 2007, a proportion that has changed very little since 1993. Many offenders and victims range between the ages 18 to 30 years old, sex literally focuses more on women being affected by the physical abuse or verbal abuse that is being taken in from the violence. Due to low income, raised in a violent family, alcohol or drug abuse, unemployment, sexual difficulties, and low job satisfaction. These are just a few ways domestic violence can be triggered. As domestic violence affects women and children of every culture and all ages, in 2012 the White House made a public service announcement that â€Å"1 is 2 Many† on dating violence that young women still face the highest rates of dating violence and sexual assault. In the last year, it was also noted that one in 10 teens were reported being physically hurt on purpose by a boyfriend or girlfriend. Along with the physical violence, one in five young women have been sexually assaulted while they are in college. In our society, we tend to want to look the other way to this deviant behavior that affects everyone (Norwood, et.al.). Most people will not get involved if they see a man hitting on a woman or a child’s parent slapping or hitting them upside the head. We tend to give many excuses such as we don’t want to get involved or it is none of our business. Some people just stand around and take video on their cell phones to post on the internet instead of calling the police emergency. According to the Federal Bureau of Investigation, 26% of all female homicides in 1995 were attributable to domestic violence. During 1996, there were 25 domestic violence related homicides in Sacramento County, accounting for 29% of all homicides. These killings usually take place when the female partner wants to leave the relationship. Women who leave their batterers are at a 75% greater risk of being killed by the batterer than those who stay. If she succeeds in leaving without being killed, she usually finds herself in a maze of legal and financial problems. If there are children involved in the relationship, custody problems are sure to follow. Domestic violence also affects the children and it creates an environment where children will live in persistent fear. Children who live in this environment are unable to bond with either parent. These children will most likely be abused and neglected living under these conditions. Statistics show that over three million children witness violence in their home each year. Those who see and hear violence in the home suffer physically and emotionally. (USDJ) Developmental researchers’ show that children from violent households may restore normal development process, such as empathy and self-control and that would minimize the risk of further harm caused by exposure to abusive adult models. Studies also show that men are mostly the dominate human when it comes to what sex is causing the most pain and hardship to this situation, its women dealing with crazy husbands that were raised in a dysfunctional household as a child, and now they are being watched by their children and their children are imitating their every move thinking it is the right way to go and its not. On legal interventions about domestic violence, some researchers say is that social and public awareness about the domestic violence has increased, and the public wants to know why the justice system has not stepped up to stop the violence, rather than treating it as a private matter between consenting adults. Now that the public knows what causes domestic violence and what the future might bring from domestic violence society wants it silenced. Some young couples may begin cohabitating at a very young age and also begin having children before they are married and the abuse begins. For a child can be harmful mentally and somewhat physically. A couple that is not married, but live together with kids, and they both have children that are not each others can also be the cause of domestic violence towards one or the other child. In that child’s environment, he or she thinks that everything in their family is going smooth and all of a sudden the girlfriend gets into a heated argument with the boyfriend or visa-versa and the boyfriend moves out of the house. This unhealthy environment for a child can lead to months or years in cases of domestic violence. A variety of mental illnesses can also cause a case of domestic violence, such as a background of family adversity, leaving school early, juvenile aggression and tendencies. Conviction of other crimes, especially violent crimes, drug abuse and long term unemployment can be traits and paths to finding a dysfunctional, domestic household. Past research shows that self esteem, extreme jealousy, difficulties in regulating anger, and also strong emotion, when a dominant man feels inferior from their partner from an educational socioeconomic standpoint, some of these men with very strong and traditional beliefs may think that they have the right to control the women, and that women are not equal to men. That dominate behavior takes the form of emotional, sexual and physical abuse, studies show that violent behavior often is caused by an interaction of situational and individual factors, meaning that abusers learn abusive behaviors from their family members people they trust people they love, more so whom they look up to. Domestic violence is a series of violence, this cycle of violence exists because as the social learning theory states, children observe and learn these behaviors during their young childhood, the home is the first place where children are taught what is expectable and normal. For example, when a child is born into a cohabitant household, from age 2 to the age of 8, the child has adapted to that environment meaning the child is comfortable and will imitate or copy most of what their so called parents do around the house. Mimicking these behaviors such as getting in trouble in school at a young age, later dropping out of high school, getting in trouble with the law, or dying on our dangerous streets. This is what children see as normal and it is what leads to the continuing cycle of domestic violence. No one should want to subject these young children to this type of behavior. There are many physical, psychological, social consequences and health behaviors in domestic violence and many victims experience serious health problems. The CDC reports associates a number of physical adverse health outcomes. These health conditions may be a direct result of the physical violence (for example, bruises, knife wounds, broken bones, traumatic brain injury, back or pelvic pain, headaches). Other conditions are the result of the impact of intimate partner violence on the cardiovascular, gastrointestinal, endocrine and immune systems through chronic stress or other mechanisms. Psychological consequences for the victims include anxiety, depression, and symptoms of post-traumatic stress disorder, antisocial behavior, and suicidal behavior in females. Many victims also experience social consequences, i.e., restricted access to services, strained relationships with health providers and employers, isolation from social networks and even homelessness. Women may display behaviors that present further health risks such as, substance abuse, alcoholism, and suicide attempts. These studies show that the more severe the violence, the stronger its relationship to negative health behaviors by victims as they may engage in high-risk sexual behavior, have unprotected sex, multiple sex partners, use harmful substances, drink alcohol or take drugs, and experience eating disorders (CDC). In conclusion, many studies show that domestic violence affects women and children of every culture, race, occupation, income levels and age groups. Although our society has shown progress through education and awareness of domestic violence, it still remains a crisis and our society need to continue in working to improve it. Domestic violence continues to be the number one public health issue facing women and children today, but it is also a violation of their human right, which should never be tolerated. Families in today’s society need to focus more on taking care of their family and not cause stress and emotional instability. It is hard enough for one parent to take care of family needs in a society where both parents need to work. Domestic violence should never be in a home subjecting this deviant behavior in front of children It has no place in our society and every human being has a right to live without fear and violence. Works Cited Thio, Alex, Jim D. Taylor, and Martin D. Schwartz. 2013 (11th edition). Deviant Behavior. Boston, MA: Pearson. Shaw, Victor. 2002. Substance Use and Abuse: Sociological Perspectives. Westport, CT: Praeger. Norwood, William D., Jouriles, Ernest N., McDonald, Renee and Swank, Paul R. Domestic Violence and Deviant Behavior. Swank 2004 NCJ 199713. http://www.cdc.gov/ViolencePrevention/intimatepartnerviolence/index.html. Internet: 17 April 2013. http://en.wikipedia.org/wiki/Social_learning_theory. 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